Nov 24, 2025
2 min read
Dinesh Kumar, WhatsApp Automation Expert
WhatsApp is one of the most widely used messaging platforms in the world, making it a powerful channel for businesses to engage customers, support communication, and market their products or services. And if you’re planning to use WhatsApp for your business, securing the WhatsApp Green Tick is a smart move.
The green tick badge instantly signals authenticity and builds trust—showing users that they’re interacting with a verified, official business account. This simple badge can strengthen your brand credibility, encourage customer interactions, and improve overall marketing performance. Although getting verified may seem challenging, following the right steps significantly increases your chances.
In this guide, we’ll walk you through everything you need to know about the WhatsApp Green Tick—what it is, why it matters, the eligibility criteria, how to apply, and what to do if your application gets rejected.
Let’s get started.
The WhatsApp Green Tick is a verification badge displayed next to a business’s profile name. It confirms that the account has been authenticated by WhatsApp and belongs to a legitimate brand.
This badge helps customers quickly identify official business accounts and protects them from interacting with impersonators or scammers. It builds trust, improves brand credibility, and provides a sense of security during communication.
Being verified doesn’t just make your profile look professional—it positions your business as reputable and reliable.
In short: Yes—if you’re serious about brand trust and customer engagement.
Pros
Enhances legitimacy and trust, boosting long-term engagement and sales.
Makes your profile look more professional and reliable.
Helps your business stand out from competitors.
Displays your brand name instead of your phone number.
Completely free.
Cons
Available only for businesses using the WhatsApp Business API.
Doesn’t unlock additional features.
Approval is difficult and highly selective.
With WhatsApp’s exceptionally high open rate of 98%, it’s becoming one of the most impactful platforms for digital marketing. A verified badge amplifies this advantage even more.
Key Reasons to Get Verified
Build Trust: Customers feel more comfortable engaging with verified businesses.
Avoid Scams: The badge helps users identify real accounts, reducing risk.
Boost Credibility: Adds a professional layer to your online presence.
1. Brand Name Visibility
Your brand name replaces your phone number, offering a polished, professional identity that increases trust and strengthens brand recall.
2. Increased Trust & Credibility
A verified badge signals that you take customer communication seriously.
It also enhances loyalty, satisfaction, and overall customer experience.
Plus, with API features like automated messages and quick replies, your business can respond faster and more consistently—further improving credibility.
3. More Business Opportunities
The green tick improves discoverability, making it easier for customers and potential partners to find and trust your business.
4. Higher Brand Awareness
A verified account stands out visually and reputationally, helping build stronger brand awareness and attracting new customers.
Since the badge ensures users are interacting with a legitimate business, it boosts engagement and ultimately drives more conversions.